Comments for The Global Analyst

Comment on Can Klout reduce your Gilt? Gilt-Klout co-branded sale by Robyn

Robyn — Wed, 07 Mar 2012 20:36:39 +0000

Hey! Thanks for the link, great article! I agree that Klout scores, similar to likes are not a valid measure of interest or influence. I had no idea that members could get free products if they possess top Klout scores.

Comment on Can Klout reduce your Gilt? Gilt-Klout co-branded sale by Will you be paying in cash, credit, or Klout? « thekatsup

Will you be paying in cash, credit, or Klout? « thekatsup — Wed, 07 Mar 2012 20:30:54 +0000

[...] Can Klout Reduce Your Gilt? [...]

Comment on About Robyn by johan hess

johan hess — Mon, 29 Nov 2010 08:20:41 +0000

Nice blog on nudging
Although I think your comparison to organ donation is a bit flawed, since that really is about property/ownership and not behavior. That makes it a very different issue and a much more forceful action from the governments side. That said, I agree that we all ought to be organ donators!

c’ya back in NY

Comment on L.L. Bean’s and Lands’ End’s new lines make a grab for young adults by Ambrosia

Ambrosia — Thu, 30 Sep 2010 18:26:34 +0000

While I can’t speak for L.L. Bean (yet), I can say that I came across Lands’ End using social media to engage consumers whilst working on an internet marketing assignment for school. As L.L. Bean is a competitor I’ll be researching also, I’ll know more then about whether they are as well.

More companies are getting involved (and are hiring those who are savvy enough to do it) in order to compete in today’s sales climate, so it’s no surprise if they’ve jumped on the bandwagon too.

Comment on Online displays of affection encourage brand loyalty, an explanation using cognitive dissonance by Signature Revisited | The Global Analyst

Signature Revisited | The Global Analyst — Mon, 30 Aug 2010 16:51:56 +0000

[...] marketers say, “fish where the fish are.” To get younger consumers interested, why not take a page from Revolve Clothing and incentivize people to visit your facebook page and become [...]

Comment on Yeah, I’m a native – Spotted by Locals by Bart van Poll

Bart van Poll — Sun, 29 Aug 2010 07:22:42 +0000

And thank you for mentioning Spotted by Locals!

Comment on When overuse of sample sale websites can hurt the brand by theglobalanalyst

theglobalanalyst — Sat, 28 Aug 2010 06:08:12 +0000

Thanks for your comment. (Sorry only I only saw it now a month later.)

It is an interesting question, once you start buying online, you kind of don’t see the point of going back to brick and mortar stores. Stores are typically offer blaring music, crowds, attitude and all at a premium price. Yet, there is a lot that can be said for human interaction (store clerks or other patrons giving helpful fashion advice) or the instant gratification of putting on your new items as soon as you get home.

Comment on When overuse of sample sale websites can hurt the brand by sample hunters

sample hunters — Mon, 05 Jul 2010 10:40:31 +0000

I enjoyed your comments above. It is a good questions as to whether one should just buy all your designer clothes at sample sales?.
Personally I find it saves a lot of time and hassle buy visiting these sales and getting a real bargain. The only comment I would make is there are a few too many

Comment on L.L. Bean’s and Lands’ End’s new lines make a grab for young adults by theglobalanalyst

theglobalanalyst — Tue, 23 Mar 2010 01:22:29 +0000

Hey Michael, thanks for the comment.

I haven’t noticed L.L. Bean or Land’s End using social media to reach out to younger consumers or “fans” recommending their products on forums. It’s not to say that they aren’t doing it, but it just hasn’t reached my usual sources. Let’s also keep in mind that both of these companies primarily sold their products through catalogs, therefore I’m not sure that they are as savvy at using online, mobile, or social advertising methods. It seems to me that stores and services that originated on the internet, such as Gilt Groupe or ShopStyle, are more adept at taking advantage of newer advertising outlets.

Update: Not to say that L.L. Bean and Land’s End aren’t running online ads targeted at younger consumers, it’s just that my recall of their ads is almost nonexistent. My recall for Gilt and ShopStyle ads is higher and more positive, as these two sites run place ads on websites that bring me amusement on a near-daily basis (Last.fm and Gawker).

Comment on L.L. Bean’s and Lands’ End’s new lines make a grab for young adults by Michael

Michael — Fri, 19 Mar 2010 19:57:30 +0000

If L.L. Bean and Lands End are targeting younger demos they might want to “seed” their reviews and/or message boards with younger influencers, especially if it’s a potential deterrent for you. Also, I’m curious if you’ve noticed whether they are leveraging social media and other new media to reach out to these younger consumers?