In their new sale which starts today, Gilt gives members the ability to reduce their guilt (about their Gilt e-shopping habit) by using their online popularity score (their Klout) to reduce their Gilt shopping cart bill.
The Gilt sale features Klout prominently in a few ways. Most interestingly, the Klout sale section gives Gilt members who are also on Klout additional discounts dependent on their Klout score. Presumably, the better the Klout number, the more discounts. This is interesting as it encourages people who have many social ties to wear the brands that are offered through the sale. Since these people are socially prominent, presumably the brands they wear are noticed more than if they were worn by a wallflower.
Playing the wing-man, the Gilt sale advises non-Klout Gilt members to sign up for the Klout site in order to receive additional discounts.
Additionally, the sale is curated by the four highest ranking Klout members. Curated sales are not new to Gilt, but it’s interesting that they think by getting people with high Klout scores, but still unrecognizable names, will pique interest.
I have seen Klout-related events, but this is the first Kluot-related online sales event I’ve seen. The partnership seems fitting, Klout is about being popular, and Gilt is about wearing the most popular designer brands, so I’m interested to see how it grows and if it will expand to become a more regular offering. What else could Klout be good for besides reducing Gilt?