For a local grocery store that sells baked goods, veggies, meat, dairy, and household packaged goods, why does my local grocery choose only bakery items to feature on exterior signage?
Do consumers want “bagels, croissants, donuts, muffins” prior to heading to the store or only after they see the sign? (Donuts tried to woo me, luckily I have resisted.)
Would a store that featured “broccoli, cabbage, zucchini, spinach” have different purchase patterns and sales figures?
