The Global Analyst

Ogori Cafe: Applying game theory to cafe ordering

January 31, 2010 · Leave a Comment

Plowing through my Google Reader, I came across PSFK’s article on Ogori Cafe. A newly opened cafe in Kashiwa, Japan, Ogori Cafe is an interesting application of game theory to restaurant dining. Cafe patrons receive the order of the person in front of them and their order goes to the person who was in line behind them. In game theory, the question is, how do you maximize your gains, while minimizing or avoiding losses? In this scenario, the patron has not received their order (what the person in front of them ordered), by the time they order. Thus, they have to choose their level of altruism, before they have feedback about another’s decision.

It would be interesting to see how customers’ orders changed, if they received the order they would be consuming, before placing their order. Having been the beneficiary of ill-will, would they continue the sentiment or decide to be extra kind to the next person in line?

Categories: innovation

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