Gilt Groupe, the invitation only e-tailer site, has continued to extend its supple arms into new categories. In 2009, they added Gilt Fuse, the younger, more price-conscious sister of Gilt and Jetsetter, the travel branch which offers specials on stylish hotels around the world. Although they seem to only be dabbling in the idea of offering discounts on classes, currently, Gilt is offering discounted rates on yoga classes and spa treatments at Exhale, a national yoga and spa center. I suggest that they are only dabbling in the idea of service discounts as the Exhale yoga and spa offerings are not categorized in the Jetsetter section, but rather in the Gilt Women section. It’s placement next to Beyond Yoga, a clothing company, does make inititive sense; however, the service aspect of Exhale’s offerings suggests to me that it should also be cross-referenced in the Jetsetter section too. Perhaps, in time, Gilt will open a new section with discounts on other acitivities and services.
Gilt Groupe offers Exhale yoga classes
